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Even though the average dairy cow weighs about 590 kg (1300 lbs), you may think it looks skinny because its bones stick out. But it's not underfed - a cow eats tonnes of food each year. It's true!

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The School Milk Foundation of Newfoundland and Labrador offers a variety of popular milk promotions and contests throughout the year. There are lots of milk and other great prizes to be won. Check with our what’s new page often to keep updated on the promotions happening in your school!

Max and Molly

The Max and Molly promotion is a special event for Kindergarten to Grade 4 classes. Each year Max and Molly find their way into amazing new adventures! Read More...

Go With Milk and Explore Newfoundland & Labrador

In the spring of 2009 we introduced an exciting new promotion that gave you a chance to win with every School Milk you purchased. The family-oriented grand prize was the winner's choice of 4 mountain bikes OR camping/hiking equipment and there were also 100 secondary prizes of 50 free milk coupons! Read More...

World School Milk Day

The first World School Milk Day was celebrated in September 2000 and has since become an annual event in countries throughout the world. Celebrated on the last Wednesday each September, the goal is to organize a day focused on school milk programs. Read More...

Birthday Party Contests

The School Milk Foundation of Newfoundland and Labrador provides five elementary students with “udderly” cool birthday parties. Each winner will receive a birthday package including free milk and loot bags (for up to 30 guests) and a present for the birthday child, plus we pay the bill for food and/or entertainment up to $100. Read More...

Catch the X

Can you catch the X’s that have made their way onto the bottom of milk cartons in your school? This promotion usually runs twice during the school year. Read More...

Spirit Week

Many schools throughout the province set aside a week, or even just a few days, to celebrate their school pride and unity. School Milk helps schools make their Spirit Week special by offering suggestions for milk activities and free prizes of milk and other cool stuff. Read More...