The School Milk Foundation of Newfoundland and Labrador is a non-profit organization, established in 1991 with a mandate to “increase the consumption of milk amongst school aged children throughout Newfoundland and Labrador".
In 2011/12 the School Milk Foundation of Newfoundland and Labrador offered a School Milk Program to over 94% of the grades K to 12 students across the province.
This mandate was embraced because of concern by parents, educators, health professionals, dairy farmers and milk processors, that Newfoundland’s milk consumption rate was just half the National average.
Mission & Values:
- Increase milk consumption among youth in Newfoundland & Labrador
- Subsidize the cost of milk at school so students can afford to drink it
- Help youth develop positive, long lasting attitudes toward proper nutrition and physical activity